Change is on the Way!
Happy to say that our rebranding efforts for the Central Arizona Regional Economic Development Foundation is going wonderfully. Just a week ago we presented their new brand to the Board of Investors in Casa Grande, Arizona and they were completely thrilled with the work! [There was even a gasp.]
Earlier this month, CAREDF gave us a wonderful shout out in their latest newsletter that echoes our excitement for them:
Change is on the way! When CAREDF’s 2012 Strategic Plan was written it prescribed rebranding the organization and refocusing our marketing efforts. Pursuant to that directive we have retained a national marketing firm who works for such notable brands as Kimball International, OFB Brands and the five-star West Baden and French Lick Resorts owned by internationally renowned Cook Medical. We are creating a brand that is Pinal County, and not just a whimsical logo and tag line. Much thought, input and research is being placed into this effort and I trust that you will be pleased with our new look and, more importantly, our new way of
doing business.
We’d love to show you the CAREDF rebrand now, but you’ll just have to wait until the official brand rollout in January 2014. The anticipation is killing me!
