We insist on process. But don’t worry, it’s fun!
A brand is NOT what you think you are; a brand is what others think you are. A brand is nothing more than a person’s gut feeling about your company. Through the process of strategic planning, design development and execution, we create brands from the inside out so your brand is completely, honestly, and uniquely you.
Whether it’s a showroom, trade show, or wayfinding system, we believe great environmental design focuses on the visitor’s total experience. We have more than 15 years in the interiors industry—with A&D as our main audience. For our clients, we find it critical that we space plan, specify materials, prop, and create environmental graphics that impress the high-brow standards of architects and designers (and inspire them to pay attention to your company).
Think strategically. We enjoy translating brands into custom websites that engage the target audience with the client’s specific information and service goals. This includes responsive development for desktop, tablet and mobile—while creating interfaces that function with purpose. We continue to measure a website’s success evaluating its impact and making adjustments accordingly.
A brand is not just a logo, but a logo is where it starts. We admit, logo design is still one of the most challenging aspects of branding. We want our clients to love their logo for a long time. We believe client participation and feedback always results in the perfect logo fit for their brand.
In an age of electronic media, print collateral is becoming more and more of a tangible ‘treat’ when received by our client’s customers. Product literature, binders, sampling and business suites are a key asset and strategically support a brand’s digital footprint. We plan efficiently and design thoughtfully to ensure this, working with experienced print and production vendors to execute professional and flawless print pieces.
Images are worth a thousand words, and words are worth a thousand images. We believe that copywriting plays an essential role in defining your brand. We put the tools in place so your brand tone-of-voice is consistent throughout all marketing channels.
We see real life photography as well as computer generated rendering as a living extension of your brand. We take great care that every nuance of your imagery is aligned to your unique brand story. We help our clients select the products, finishes, materials, lighting, props, artwork, and sets that best suit their essence and goals.
Whether your ad is in a trade magazine or on a browser (or a movie screen or billboard), we know your space is limited. We fine tune your ads for maximum impact while getting your brand message to jump across the surface towards your customer.
Our Logo-to-Brand Process
Let's start building your ideas—from the inside out.
Using a mood/design board gives us a snapshot look at the aesthetic and emotions you want to convey.
Multiple rough proofs are presented.
Final logo is rendered with brand colors and fonts.
With your logo completed, you are ready to expand your brand into print, web, social media, signage, apparel, and beyond!
Basic Level (~$500-$1,000)
Build-it-yourself-website platforms give you a heads start but they can be very complicated, frustrating and time-consuming. In the hands of non-designers, the results can be a bad reflection of your brand image. Building an effective website, even from a ready-made, requires a designer’s touch, creativity, and technical expertise. By going this route we can guide you step-by-step through the process and design all your creative elements. This type of website is great if you only need a few webpages with basic information that you don't plan to update regularly—we are here to SAVE YOU TIME!
Entrepreneur Level (~$1,000-$5,000)
This is perfect for starting a respectful online presence. There is no shame in building from a template. But as designers we can modify the template to meet your goals and aesthetics (and clean up all that extra yucky code). This way we can be sure your brand professionally uses your official logo, fonts, colors, copy-style and photo-style. Also, this type of platform provides us with the ability to add features relevant to your needs i.e. social media feeds and video embeds. We'll work directly with you to ensure beauty and functionality that produces the results you're aiming for!
Industry Level (~$5,000-$10,000+)
The biggest advantage with a fully custom built website is the flexibility you get to scale and adapt your website to the changes of website trends and technology. We will also provide a CMS customized to your needs that allows you to update your website to consistently engage with your customers. Your custom website will take full use of your brand assets (logo, fonts, colors, copy-style and photo-style) in the user experience. If you have a luxury or affinity brand you know every detail counts with your customer. A fully custom website gives you full control of the details, and that's where you will set yourself above the competition.
Let's be sure your beautiful website gets found on search engines. We'll help you build strong website architecture, provide clear navigation and relevant original content—we will get your website to rank high in search results.
Customers will access your website with smart phones and tablets more frequently than laptops or desktop computers. We'll get your website to look awesome on mobile, tablet and desktop. Our Mobile-First responsive web design ensures your website looks great and functions properly on every device—no matter the screen resolution.
WordPress is the leading Content Management System, but we also can set you up in KirbyCMS or Grav. We'll set it up so that any CMS you decide to work with will be easy to use, and can handle tons of traffic. We can customize your CMS with different levels of access so you can assign specific roles to your employees. And you can have the ability to publish as many pages & menus that you may need.
Our biggest differentiator when providing web design service is our 15+ years in design. A website can be brilliantly coded, but your customers want to see your brand come alive with beautiful layouts and easy-to-digest information. We'll make sure your website engages with your customers on your unique and personal brand level.
Know your audience! Who really are your customers? What attracts customers to your website? Is it the stories, the major product announcements, advertising, your blog? Google Analytics is the most widely used web analytics service on the internet. Use analytics to determine your next moves and where you should be expanding your business or targeting your next campaign.
Social media and your website should work seamlessly together with one objective: Promote your brand. We can help you set up your brand consistently and effectively in all major social media platforms. And we can intertwine your social media feeds into your website to mega-power your brand's online imprint. For example—we can incorporate social share and follow buttons to improve user experience, social photos and video feeds to increase engagement; and social widgets to increase sales and website conversions.
A great website must be prepared to combat malicious attacks including spam. We can add layers of extra protections to fortify your website against denial-of-service attacks, customer data compromise, and abusive bots. It’s vital to ensure that your website performance is never sacrificed for security and that its systems have easy setup and configuration, avoiding configuration errors which can introduce security vulnerabilities.
Let us do the trouble shooting. Like a home, websites have to be maintained for keep up. Technology, trends and internet laws are always changing. We offer monthly website maintenance packages so you don't ever have to worry about your website crashing or handling major errors on your own. Our maintenance packages come in three different tiers so you can chose what works best for you. All packages include offsite backups, plugin & theme updates, database optimization, security & malware scans, site monitoring, and monthly reports.
An e-commerce website is a great way to do business with a huge audience right at your fingertips but creating an e-commerce website can be complicated and time-consuming. Our expertise will set you up with a great working e-commerce website in no time! We'll guide you through the world of virtual shopping carts, online payment gateways, shipping options, online sales statistics add-ons, gift certificates, discount codes, e-marketing and e-blasts, inventory tracking modules and multilingual support.
Mobile Menu, Social Media Menus & Feeds, Google Maps Embeds, Gravity Form Builder, Template & Layout Manager, Photo Gallery, Copywriting, Photo Preparation & Optimization, Media Manager, Design Customizer, 100s of Google Web Fonts, Akismet Anti-Comment-Spam, Social Sharing Menu, Visitor Stats, Custom Admin Login, and much more.
Ask us to include these features when we build your website or we can add these features onto your current website. Get a quote now!
Designer and Art Director
Originally from Washington DC, he lives for ‘art, books, brunch, overseas travels, and fantasy football’. As our Art Director, Angelo believes every brand should tell a compelling story. With his years of graphic design experience, he truly brings our clients' brands to life. He received his Graphic Design BA, magna cum laude, from the acclaimed Maryland Institute College of Art in Baltimore, Maryland.
Our 70 year old bungalow design studio sits at the corner of 5th and Mill in the scenic Southern Indiana town of Jasper.
Our 70 year old bungalow design studio sits at the corner of 5th and Mill in the scenic Southern Indiana town of Jasper. Surrounded by rolling hills and wooded forests, Jasper has a rich German heritage with a deep culture of craftsmanship. Often called the “Wood Capital of the World”, Jasper is home to many furniture companies. We love our community because it has all the amenities of a city with the allure of an authentic midwestern town.