Which came first, the parent brand or the sub brand? As we grow, our clients grow along with us. Over the years working with OFS, we helped them evolve their additional brands, including First Office and Carolina (healthcare furniture), as well as their transportation company, Styline Logistics. Soon it became clear that they had to develop a parent company to manage their sub brands. We helped them with that tricky transition and guided them into a ‘house-of-brands’ strategy where the parent company would be an endorser to the sub brands. We designed OFS Brands to feel ‘neutral’ to the sub brands, but made sure it was able to have charm on its own when it had to function as a touchpoint. The logo represents the interlocking nature of their shared core values, benefits and services. The spot metallic on their collateral gave them presence.