We have officially declared ourselves as true Snack Masters! At 150+ years of existence, today Tell City Pretzels looks as good as they taste. Late 2012, they had asked us to rebrand their Original Pretzel packaging. Simple enough. We first had to redesign a new logo, select new brand colors, create a new copy style and take lessons in Nutrition Facts 101 before even touching the package design. This is the first bag straight off the presses. Expect more cruncheriffic design from this series in the near future. Coming to a gas station near you.