A co-brand identity for BMW’s custom-designed furniture for their dealerships.
Aesthetically, BMW wanted the flow and feel of their dealerships to evoke emotions based upon elegance, beauty, and timelessness. Kimball Office’s attention to detail and pride in craftsmanship brought the ability to manufacture furniture that was complimentary to the remarkable vehicles by which it would be positioned. Our job was to co-brand BMW and Kimball Office to evoke their combined brand value in all their communication touchpoints. This included a new logo lockup, photostyle for 3D product renderings, performance-based copystyle, print catalogue, introduction video, dealer microsite and magazine ad. All touchpoints had to meet approval from both BMW and Kimball.