An ambitious brand that aims to be your go-to source for encouragement & inspiration… to be the change you want to see in the world.
This organization is very meaningful to me because I am a co-founder and Chief Brand Officer. CEO Nathan West (musician, East of Eli) and CCO Chyler Leigh (actress, Supergirl/Grey’s Anatomy) started Create Change to connect artist-activists to social causes. “Our mission at Create Change is to use our solutions-based platform to (1) provide a safe-space for community discussion, (2) create an online store to support artist-activist intent on social change; and (3) highlight non-profits and ground-swelling cultural movements ameliorating reform that our world needs today.” While the brand had to be buzz-worthy enough to appeal to the entertainment industry, our number one goal was to captivate a youthful grassroots community.
The logomark is a convergence of color (forming a ‘C’) to represent the convergence of community and ideas. Our membership-based subscription website createchange.me attracts our audience through thought-provoking articles and opinion pieces. We continue the engagement on social media where we host live-streams and incentivize interaction with challenges for our followers. We encourage further interaction with our website’s subscription service, giving our user special access to submit their own artwork and writing to be curated and published.