“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.”—Marty Neumeier
“Here’s a simple test: Ask a few people to name a logo they like. With very few exceptions, people will choose a logo that’s associated with a brand they admire. That’s because what makes a good logo is a good brand, not the other way around.”—Seth Godin
Logos really aren’t a brand. It’s an important component of your brand ecosystem and probably more valuable than you realize. How does a company, organization, product or service distill their values, personality, and distinctiveness into a light-weight graphic symbol that is recognizable, scalable, reproducible, and protectable? As your logo designer, my job is to sit down with you and first figure out your brand story. Together we will work through a process that check marks all the requirements of a successful logo—all within the context of your brand strategy.
Presented is a breath of my logo design. Some of these logos follow the Susan Kare philosophy, “The best icons are more like traffic signs than graphic illustrations.” Some of them stay on the down low following Rand Paul’s school of thought, “Design is the silent ambassador of your brand.” And some logos were glammed up to be Glaser-style LOUD and PROUD designs, “WOW is the one to aim for!” Depending on the needs of the client, some of these logos are pictogram-based while some are type-based (or a combination of both). Some were designed specifically for digital screen use, while some were meant to feel like emblems. But for all of these logos, we put the brand intention first.
These logos are not presented with the backstory so you can judge them on aesthetic qualities. My hope is that we talk one day and I’ll tell you their stories in person. One last thing… There is a difference of definition between the words ‘logo’ vs ‘mark’ vs logomark’ vs ‘logotype’—total semantics—but we can save that conversation for glam time.