The Community Action Center needed to establish a professional local non-profit perception, grow awareness for its services and benefits to the community with their highly visible location in downtown Dale, Indiana. Their clientele are low-income individuals and families in North Spencer County, as well as those who’ve experienced life-changing events, with immediate needs such as food, clothing, healthcare and utilities. Their donors are community residents, businesses, churches and other community non-profits. The purpose of this rebrand was two fold: 1) to make residents aware that the Community Action Center is the go-to source for help with daily living, and guide future stability and self-reliance through education, career and childcare; and 2) to communicate to donors that the Community Action Center is reliable and effective, how they can help , and where their donations make an impact. The new brand assets included a new logo, official brand colors, fonts, and mark (primarily social media avatars). We also created a new suite of brand touchpoints in the form of a responsive website, building signage, services brochure, business apparel, mugs, business card and stationary design.