First Office approached us to rebrand their conference collection. The problem: The client had an immense yet incoherent collection of conference tables, seating and storage furniture without any organization making marketing this collection impossible. Solution: We reappropriated and curated the entire 1000+ piece collection and rebranded it as the Intermix collection. “Intermix is a collection of diverse components designed to provide solutions for all types of collaborative applications and personal work styles. Building the right collaborative environment has proven to nurture more open and productive interaction. Create boardrooms, conference settings, or impromptu meeting zones that promote more collaboration, and the spontaneous exchange of ideas. Media walls, low profile storage and mobile marker-boards support a variety of applications. Intermix also addresses how to integrate media and technology into today’s flexible office environments.” We researched the emerging need of collaborative conference contract furniture to fit three categories: public, private and semi-private office spaces. We did this by sorting all the furniture into these categories, art directing all new computer generated renderings placing the furniture into aspirational funky fresh co-working spaces, rewriting all new copy to educate the reader on the important of workplace collaboration, and designing new marketing materials including an oversized Intermix brochure.